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Tag Archives: auto dealers

Auto dealership is a cutthroat business, but one area that deals can make a radical difference and excel is timely, responsive customer service. Here’s some sound advice on how to enhance customer service and elevate customer experience to desired levels.

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Harness technology for the customers’ advantage

Use gadgets such as tablets, headsets, as well as relevant apps for service centers and the sales force to use to cater to digitally savvy and modern consumers. Go digital in crucial areas such as booking appointments, maintaining vehicle records, and providing service recommendations. Use texting platforms to enhance the customer experience, from reminding of an upcoming oil change to disseminating news on promos and deals.

Be genuine

This couldn’t be emphasized enough: be the kind of people who take pride and joy in helping individuals and families get their dream vehicles. Don’t be there to just make a quick buck. Initiate good, meaningful conversations and understand the needs and pain points of the customers. It will greatly help to hire genuinely nice personnel.

Look at everything from the customer’s perspective

Don’t shy away from soliciting brutally honest feedback from customers. Discuss the flaws, come up with ways to fix them, and find out what can set you apart from the competition as far as customer needs are concerned. Go beyond the meet and greet; attend to inquiries with enthusiasm and with a problem-solver role. Listen to the customer’s reactions to the sales process, staff, and facility of the dealership.

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Jeffrey Lupient has been involved in his family’s chain of car dealerships since he was young. Accumulating years of experience and substantial industry knowledge, he would become the president and CEO of the Lupient Automotive Group. More articles like this on this page.

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