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Jeffrey Lupient's Blog

Tag Archives: growing a business

Growing a business will always be challenging. Even a company that has been in existence for decades still find that bringing something new to the table requires continuous effort while keeping up with the times. With an ever-changing society and consumer needs, how then can a business continue developing? Here are three ways:


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Broaden the market.

Going beyond the company’s target market requires extra research and changes in marketing strategies. However, this is necessary to reach out to more people and introduce the company to a different demographic. These days though, there’s no longer a one-size-fits-all approach to marketing, it’s important to maximize all platforms to bring a business into the consciousness of many.

Pursue dream projects.

Following business trends may not always be good for the company. Once in a while, it’s important for a business to do what they really want. It may be considered as something out of their usual style but pursuing these dream projects might bring the team more success compared to their usual offerings. It’s alright for businesses to think of internal growth and pursue that by going out of the box.

Collaborate with other businesses.

In this age of like-share-follow, collaboration is key to growth. It may be as simple as sponsoring another company’s event. It can also be in the form of developing new products and using each other’s services. Even in the business world, no man is an island. This is why it’s always important to be associated with great ventures. When thinking of collaborations, however, businesses must strategize and choose wisely.


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Thriving in the business world is possible with the right approaches and networks. Having the best products and services also contribute to gaining influence among contemporaries and consumers.

Lupient Automotive Group’s CEO Jeffrey Lupient is highly dedicated to the growth of the family business. Visit this LinkedIn page for more business management tips and updates.

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