Skip to content

Jeffrey Lupient's Blog

Tag Archives: sales

Gone are the days when consumers completely rely on what salespeople have to tell them regarding products and services. This is now the era of educated buyers; they can do research on their own. By the time they meet a salesperson, they would already have a clear grasp of what they are looking for.

Image source: exordiumgames.com

Because of this, salespeople equipped with just a product or service pitch might find it difficult, or even fail, to close a sale with potential buyers.

An effective strategy that has helped salespeople achieve success amidst such an environment is insight selling. It is done by collecting relevant market research or data about the prospective buyer, their specific needs or requirements, and the most appropriate solution for their problems.

Insight selling follows various methods. But the most effective ones aim to educate the buyers with new ideas and perspectives that they could not know about on their own, collaborate with buyers, and persuade them that the products and services offered would achieve results.

To do so, salespeople should have learned the ins and outs of their products and services, found out everything they can about their prospect, and mastered the market they are in, including the competition.

Image source: youtube.com

Jeffrey Lupient is the CEO and president of Lupient Automotive Group in Minnesota. His competencies include automotive dealership, business development, and sales. Get more information about him and his work by visiting this LinkedIn page.

Advertisements

Tags: , ,