Skip to content

Jeffrey Lupient's Blog

Tag Archives: selling cars

The automotive retail sales industry is an exciting and challenging one. While many professionals within the market encourage everyone and anyone to try their hand in this endeavor, it can be argued that only those with a particular personality will thrive. That being said, even those who may be predisposed to the field should recognize a few basic ideas. Some of these are listed below:

Image Source: talkingbiznews.com

All people are “just looking”: Regardless of circumstance or intention, every single person will say that they are “just looking”. It is the job of a true car salesman to reason with them investing in a car makes sense now. Remember though that car salesmen are not con artists; they truly are interested in their clients’ well-being. It would also do well to take note that many people can tell when they are just being manipulated, and they do not respond well to such tactics.

Badmouthing competition has the opposite effect: Some car salesmen think that by badmouthing their competition, they are gaining the upper hand. Unfortunately, this usually has the opposite effect they were intending. People do not appreciate it when companies trash-talk their counterparts. A better strategy is highlighting the differences between one’s own brand and the rest. This is a subtle skill that is honed with practice — but one that pays off handsomely in the end.

Use the instructed training method: When it comes to selling cars, there are systems and methods that are proven to work. A mistake many novices make is believing they know better and deviating from the system. In most cases, they end up failing because they did not understand that more experienced professionals designed systems to be at their most efficient. This means eschewing shortcuts or changing already established rules.

Image Source: carmagazine.com

Most importantly, car salesmen should know that it is not always about making the deal. Almost anyone is willing to pay extra if they see value in it. This is a fundamental difference in thinking that separates successful salesmen from the rest. The former genuinely care about their clients and how their money is spent.

Jeffrey Lupient is in the automotive retail sales industry. To learn more about automotive sales, like this Facebook page.

Advertisements

Tags: , ,